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Learn more about the history of Fischer Insurance.

About Our Agency - Sun Rise Over the Fall Colored Trees by the River in Scenic Northern Michigan

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Our history, our values, and our mission all center on our clients. Fischer Insurance does the hard work of insurance for you.

We’re local.

Fischer Insurance is more than a family-run business. We’re local to Northern Michigan, and have kept our headquarters in Bellaire for over 50 years. We care about our region and the people in it; we work for them and strive to serve clients’ needs to the best of our ability every day.

Our History
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Agency began as ​​Keith H. Fischer Insurance

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Keith sold the agency to his sons Tim and Joe Fischer

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Elk Rapids, MI, branch opened

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Celebrated our 50-year anniversary

We get insurance.

With over a century’s worth of experience at our independent insurance agency, we’re uniquely positioned to help clients across personal and commercial lines through their insurance journeys. Whether you’ve just purchased your first home or started a new business, we are here for you.

Proud Partners


Find Your Coverage

We’re here to help you explore your coverage options.

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Our Mission

Fischer Insurance is a family-owned business headquartered in Northern Michigan. Our independent insurance agency strives to do more for our clients. We do it for you, both because we care, and as your trusted insurance advisors.

Why Go Independent?Meet Our Team

Personalized Solutions

Get the power of choice with insurance that’s designed for your unique needs.

Knowledgeable Service

We’ll be there for you with reliable service and support to help you make informed decisions.

Trusted Relationships

You can rely on us to simplify the insurance process and advise you on your insurance.

Fischer Insurance is located in Bellaire, MI, and Elk Rapids, MI, and proudly serves Michigan.

Let’s Get Started

  1. Step 1Fill out the form.
  2. Step 2Review your options with us.
  3. Step 3Get the coverage you need.

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